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We provide a service to
complement your press cuttings service. We keep a watch on weblogs,
newsgroups, and chatrooms for any mention of your organisation that is
likely to be read by someone else, and have an impact on your reputation,
saving you the trouble of wading through thousands of irrelevant web
mentions.
Our core service provides
bespoke reports that highlight all mentions of the organisation (or your
competitors), that allow you to pick up new trends, to identify new issues,
and most importantly to see how people are reacting to the news. We don't
report the news, only the response. Reports can be generated daily, weekly
or monthly and provided in whatever format suits you.
UKNetMonitor also provides
analysis of shifts in reputational focus, and opinion, as well as advice on
how best to respond to bloggers and hate sites. At times of crisis, or when
an understanding of public reaction is needed quickly, such as during product
launches, we can provide an instant litmus test of opinion on the web.
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