Critical Feedback

Social media on the internet provides a valuable quick way of assessing public and consumer opinion, allowing early intervention. Customer ratings … wikis … youtube … Podcasts … vlogs … social networks … Twitter … mashups … tumblr …mobile … location … blogs … forums … newsgroups … online comments … it’s a fast moving, rapidly developing part of any corporate communications effort.

As well as monitoring and measuring what is being said online, we can advise and assist with online engagement. Providing clients with in-house briefing notes helps with internal buy-in. We can also advise on when and where responses should be made, the netiquette involved, as well as recommend strategic approaches that align with broader communications plans.